In the corporate/business world it is important to create that sense of professionalism in a way that engages your audience. Take into consideration who your target customer is. Are you an edgy and new business trying to attract the 20 somethings that are your target demographic? If so, pictures of you and your staff in suits inside a board room against a mahogany book case may not be the best scenario. Perhaps a more relaxed atmosphere in jeans and t-shirts may be more appropriate. Maybe something outdoors. The inverse of this is also true. You may not want to appear too casual or irreverent in your headshots if you are in a field such as a lawyer, investment banker or insurance agent. Then, a strong presence in an appropriate environment is an important element of a headshot.
May 18, 2020